SEO or Search Engine Optimization refers to the technique of optimizing your site so it ranks high in Google search and gets you good traffic. Here is the best SEO guide to get started.
As per reports, more than 2 million blog posts are published every day. So, how to stand out in the face of such stiff competition? This is where SEO comes in. Optimization can mean the difference between a thriving online business and one that no one even knows about. If you are looking to know more about SEO or Search Engine Optimization, and get started with it, this best SEO guide can help you.
Black Hat vs. White Hat
Black hat SEO focuses on optimizing your site only for the search engines. It is a get-rich-quick scheme, which would work for people who are looking to make money really fast. However, this approach ultimately leads to spam filled pages, which also gets banned very fast.
If, on the other hand, you are looking to create a sustainable online business, white hat SEO is an effective approach. In this, you optimize your content for your target readers as well as the search engines. The best SEO guides recommend this for long term success.
On-page and Off-page SEO
On-page SEO includes all of Google’s ranking factors that are determined by taking into account certain aspects in the page that you are trying to optimize such as content, page structure and headlines, among others.
On-page SEO can be further divided into: content, HTML and site architecture.
Every easy to follow tutorial on SEO says that quality content is the most important part of your blog. So, research your keywords well and write a great piece around it. Knowing about HTML is also extremely important to run an online business. You need to look into title tags, meta descriptions, schema and subheadings to optimize your site well.
Finally, a great website architecture will ensure excellent experience for the user when he/she comes to your page. So, make sure your blog loads fast and has a mobile-friendly design.
Off-page SEO includes the other variables that Google looks at. These are not totally in your own hands and are dependent on other sites, such as other blogs on your subject, social networks and the like.
Off-page SEO includes content authority, links, personal factors of a visitor and social networks among others.
You need to do both on-page and off-page SEO right to optimize your site well.
Best SEO guide: Track your results
You would want to keep a tab on your SEO progress. Here are two important tools recommended by the best SEO guide that you can use for the purpose.
- Google Analytics – Almost every easy to follow tutorial recommends using Google Analytics. This will help you know about the visitors to your site. You can learn about the keywords people are using to locate you online and use them in your SEO campaign.
- Authority Labs – You can use this tool to check the keyword rakings of your site and see how they are faring in the search results.
While it does require some effort to get the SEO basics right, it might hamper your online presence if you don’t use the methods mentioned in the best SEO guide. Keep in mind this easy to follow tutorial, and rest assured, your well optimized posts will soon begin to get the attention they deserve.